Without further ado, here are the things to take care of to avoid spam filters:
- Pay Attention to Technicalities
- Use a recognizable sender name
- Check if you are a blacklisted sender
- Test your emails before sending them
- Keep email lists clean
- Take good care of the subject lines
- DON’T SHOUT AT PEOPLE
- Stay away from spam trigger words
- Don’t make false promises
- Don't include so many email accounts in an email.
- Take good care of the email body
- Avoid rich media content
- Avoid embedding forms
- Avoid including unwanted attachments
- Tone down the fonts and colors
- Cut back on the images
- Make sure your images display correctly
- Correct spelling and grammar
- Make it easy to unsubscribe
- Take care of the follow-up